The rise of India's personalised gifting movement
A deep-dive into how brands like ORO by Etchcraft are turning engraving from a novelty into an heirloom-worthy craft — and why consumers are willing to pay for it.
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PRESS & MEDIA
In the public eye
Features, awards, and conversations about ORO by Etchcraft across India's leading publications.
As featured in
A selection of publications that have covered our work over the years.
Vogue India
The Hindu
YourStory
Mint Lounge
Elle India
Economic Times
Harper's Bazaar
Femina
GQ India
Forbes India
Outlook Business
Inc42
"
One of India's most quietly confident luxury gifting houses — redefining what personalisation can mean at this price point.
— VOGUE INDIA
Recent features
Stories, interviews, and industry conversations from the past year.
From a single engraving bench to 6 lakh customers
Founder Raghav talks about building Etchcraft Emporium over six years, the decision to launch ORO as a gifting-focused spin-off, and the discipline of staying small on design while scaling on logistics.
Read interviewWhy stainless steel is the new gold in Indian gifting
A look at the materials revolution in premium Indian jewellery, and how 904L stainless with 22K gold plating is changing the equation for everyday luxury.
Read articleThe 25 gifts that will survive this season
Elle's editors pick the year's most memorable Diwali and Christmas gifts — the Shakti Kada makes the list as one of the category-defining pieces of the year.
Read listicleIndia's personalised jewellery market hits an inflection point
ET profiles the emerging category — with Etchcraft Emporium cited as one of the early brands scaling direct-to-consumer across marketplaces and retail simultaneously.
Read featureThe new quiet-luxury accessory for Indian men
GQ's style desk on how the devotional kada has been reimagined for a modern, minimalist wardrobe — and why the Hanuman Chalisa-engraved Shakti Kada became a runaway favourite.
Read featureAwards & recognition
Industry recognition across design, customer experience, and emerging brand categories.
2025
D2C Brand of the Year
Indian Retail Awards
2024
Best Personalised Jewellery Brand
IBBA Luxury Awards
2024
Emerging Luxury House
Economic Times Retail
FOR JOURNALISTS & EDITORS
Download the press kit
Brand logos, high-resolution product imagery, founder portraits, and company factsheet — ready for editorial use.
Company fact sheet
Quick reference for editors and journalists.
| Company Name | ORO by Etchcraft — a house of Etchcraft Emporium |
| Founded | ORO launched 2026 · Parent brand Etchcraft Emporium founded 2019 |
| Founder | Raghav, Founder & CEO |
| Headquarters | Delhi, India |
| Physical Retail | Kamla Nagar & Civil Lines (Delhi) · DLF Cyber Park / Cyber Hub (Gurgaon) |
| Customers Served | 6 lakh+ across parent brand (as of April 2026) |
| Product Categories | Personalised gifting, devotional jewellery, couples & milestone pieces, corporate gifting |
| Core Materials | 904L & 316L stainless steel · 22K gold plating · Platinum polish |
| Channels | Direct-to-consumer via Shopify · Amazon · Myntra · FNP · Etsy · IGP · Blinkit |
| Geography | 28,000+ Indian pin codes · 80+ countries served |
Press enquiries
For interviews, samples, or feature opportunities — please reach out directly.